With the rise of consumers cord-cutting and the growing streaming tv subscription options available (SlingTV, Roku, YouTubeTV & many more), it is increasingly important for marketers to stay informed on these trends in order to continue to reach their target audience. In Q3 2018, the cable industry lost 1.1M subscribers and these trends are forecasted to only increase.
In this November 2018 podcast, eMarketer’s Ross Benes talks with Jon Romano, vice president of agency development at SpotX, about how ad buyers accidentally overlook connected TV inventory & why it is important to consider programmatic inventory sources to efficiently reach your target audience.
The Orbis Unum Digital team has access to billions of premium connected TV ad impressions each month. Connect with us today to learn more and reach your target audience.